Beauty, you invest a lot of money in skincare, but you just can't get rid of those few breakouts that keep appearing over and over? The problem might be improper cleansing. If you don't cleanse your skin thoroughly, pores remain clogged, can't absorb the maximum from your skincare products, and breakouts form. But the solution is simple — double cleansing. Don't be intimidated by the two-word name, it's a breeze and we'll show you how. ⁠⁠

Why is double cleansing important?

We'll let you in on the secret. Your skin is actually the only place on your body that is constantly exposed to pollution and bacteria. Whether it's dust in the streets, bacteria on your phone, or the sun, your skin is under constant strain. All of this affects its health and appearance. And if your goal is beautiful skin, cleansing is non-negotiable. Only clean skin can properly regenerate and absorb all the active ingredients from your skincare.

What is double cleansing?

As the name suggests, it's a cleansing routine that involves two phases or two steps. In the first step, we remove makeup from the face. Beauty, forget about going to sleep without removing your makeup — that era is over. To remove makeup, choose any product you like best. Whether it's micellar water or cleansing milk, the choice is yours. We love cleansing oil or balm, you don't need any cotton pads with it and waterproof mascara comes off in two seconds, top.

Now that all the makeup is gone, it's time for phase number two. The skin also needs to be cleansed of sweat and sebum — for that, cleansing gels are the best. There are many quality products out there, so don't be afraid to try different brands and types until you find your favourite. Skin cleansed this way is ready to absorb all the active ingredients found, for example, in our VENEV mask.

TIP: You don't have to include double cleansing in both your morning and evening routine. For morning cleansing, opt for a gentle moisturising cleanser instead, and add double cleansing to your evening skincare routine.

Done — you've just discovered the magic of double cleansing. Sometimes even the most basic steps in skincare can make a huge difference. Try double cleansing and take your routine to the next level.